Creative fatigue is killing your ads after a few weeks.
Full-stack creative partner for DTC brands
Creatives that move metrics. Systems that keep them shipping.
Cold Funnelz is the full-stack creative partner for DTC brands. We combine direct response creative strategy, creative strategy systems, and AI production so your team can test faster, ship more, and keep winning ads in the ad account.
Trusted by teams building in DTC
Brand operators, wellness labels, beauty teams, and product-first founders we have helped ship faster.
The problem
You don't have a targeting problem. You have a creative volume problem.
You're sitting in ad managers wasting hours trying to guess which creative is actually working.
You've been burned by ad agencies: generic creatives, junior handoffs, no real strategy.
You need constant new ads for Meta and TikTok to fight rising CAC, but traditional shoots are too expensive to scale.
The solution
We don't just do the creatives. We build the system that produces them.
Most agencies hand you ads and disappear. We hand you winners, plus the system that keeps producing them after we're gone.
01
Creative Strategy
Break the scaling wall.
Hooks, angles, and advertorials built from VOC research, not guesswork. 40+ tests a month with a thesis behind every one. Your hook rate climbs, your CPA stops climbing, your ads stop dying after two weeks.
02
Creative Strategy Systems
Stop being the bottleneck.
Briefs, research, and iteration running on a system, not on you. We install the OS inside Notion. The ads keep coming long after we're gone.
03
AI Production
Ship at the speed your testing needs.
Avatars, VO, statics, and advertorials produced in days, not weeks. No studio days. No waiting for creators. Test 10 angles in the time most agencies ship one.
Proof
Campaign and ad results.
How we work
How we actually work.
8 stages. One feedback loop.
Step 0
Free Creative & Funnel Report
We pull your ads from the Meta Ad Library and walk your funnel as a real visitor. Loom walkthrough plus written report in 48h on what's working, what's leaking, and what to test next.
Hooks, angles, advertorial fit, landing page friction, and offer clarity. No metrics yet, that's Step 2 once we're in the account. No call required.
1
Onboarding
You get a dedicated Slack channel and Notion project page. We get access to your Meta ad account, Triple Whale, or any third-party attribution tool you run.
Ad Account Analysis
Ad-account level spend, CAC trend, audience saturation, and fatigue curves plus individual-ad winners, losers, and ads killed too early. We map what's actually breaking before we touch anything.
2
3
Research
RMBC framework, market sophistication mapping, customer VOC mining from Reddit, ad comments, Amazon, Trustpilot, and competitor ad teardowns. This is where the customer avatar gets sharpened.
Ideation
New angles and hypotheses get ranked by confidence. Every test has a thesis we can falsify instead of random creative brainstorming.
4
5
Brief
Copy, script, visual direction, and editor assignment. The concept turns into a production-ready brief the team can move on immediately.
Production
ElevenLabs VO, AI avatars, AI b-roll, revisions, and scripts become upload-ready ads built for speed and testing volume.
6
7
Launch
Landing page, ad copy, and headlines go live in your account. This is where the assets move out of planning and into real testing conditions.
Iterations
We extract winning elements by format, angle, benefit, hook, and building block, then feed them back into research and ideation so the system gets sharper every cycle.
8
Steps 3-8 don't end. They become the engine that runs every week, and the same engine we hand off when the engagement ends.
Who it's for
Built for three kinds of DTC operators.
Solo founders still writing their own ads
You started doing creatives yourself because no one else would. Now you're the bottleneck. Every hour in CapCut is an hour not running the business.
Brands with an internal team that can't keep up
You already have a marketing lead, a designer, maybe a UGC pipeline. They are not the problem. The volume is. You need a multiplier, not a replacement.
Brands with no creative strategist
You have editors or assets, but nobody shaping the research, the angles, the hooks, and the iteration logic. That gap is exactly where we plug in.
Lead magnet
Don't trust marketing words. Trust a report.
Get a free, personalized report on your creative and funnel. We'll show you the leaks, the missed angles, and what to test next week.
Get Your Free Creative & Funnel ReportTestimonials
Raw proof beats polished marketing every time.
Our philosophy
Why brands work with us.
Direct response principles
We build creative to sell, not just to entertain or collect engagement.
Levels of awareness and sophistication
Hooks change when the market changes. We adapt the angle to the buyer's context.
Detailed avatar development
Creative gets sharper when the customer is real enough to argue with in the brief.
Funnel and creative synergy
Ads, advertorials, and landing pages should feel like one system, not disconnected assets.
Data over random testing
Every concept carries a thesis, and every iteration learns from what the market tells us.
Losers can become winners
Weak ads often need better framing, editing, or hooks rather than a full burial.
AI is a speed lever, not the strategist
Human creative judgment decides the angle. AI helps us ship at the pace testing demands.
Performance-based thinking
We value aligned upside over bloated retainers that drift away from outcomes.
Comparison
Why Cold Funnelz hits different.
| Cold Funnelz | Freelancers | Traditional Agencies | In-House | |
|---|---|---|---|---|
| Senior-level creative strategy from day one | ✓ | ~ | × | × |
| Research-backed hooks, angles, and briefs | ✓ | × | × | ~ |
| AI production built for weekly creative volume | ✓ | ~ | × | × |
| A full system inside Notion, not just deliverables | ✓ | × | × | ~ |
| Fast handoff into live ad accounts and iteration | ✓ | ~ | × | ~ |
FAQ
Questions brands usually ask before they start.
We review your ads through the Meta Ad Library, walk the funnel as a customer, and send a Loom plus a written report within 48 hours. No call and no ad account access required.
Both. We handle strategy and production, then build the Notion system for research, briefs, and iteration so your team can keep shipping after the engagement.
No. AI speeds up production. The strategy stays human because the real lift comes from judgment, positioning, and what to test next.
Solo founders, internal teams that cannot keep up with creative demand, and brands missing a real creative strategist.
Final CTA
Stop running out of creative. Start running out of buyers.
If you want the leaks, the missed angles, and the next testing moves laid out clearly, fill out the report form above and we will take a proper look.
Get Your Free Creative & Funnel Report